Ben is the founder and COO of De Novo Nutrition. The company has both consulting and supplement branches, based on objective science and ethical practice. Ben is a registered dietitian (RD), as well as having a Masters in Nutrition and Exercise Science (MS) from Marywood University. He has over 6 years experience of coaching and programming for individuals all the way from general population folks all the way up to elite competitors, such as IPF Worlds 2015 93kg silver medalist Layne Norton. In addition to being a highly-regarded coach, he is also an accomplished competitor as both a USBF Pro Qualified Natural Bodybuilder and an internationally qualified IPF powerlifter.